Who exactly are your customers? I’ll give you a clue: it’s not “everyone”, although you may wish that were the case!
Making incorrect assumptions could be a disaster. Continuing to manage your organisation the same way without truly knowing whether it’s the best way and whether your clients actually like it, is risky. Market research reduces the risk.
If you have a clear picture of your target market, devising your strategies for increased participation is much simpler. Adapting to trends and changes is the key to growth and sustainment. The purpose of market research is to gather “provable” data that helps you formulate your plans for future growth.
Market Research: How it Works with One:Team
We’ll work closely to establish a campaign that best suits your needs and which gives you as full a picture as possible of your customers’ needs, their likes, dislikes, behaviours and attitudes. I work with Focus groups too and also with specialist researchers, both on a one to one basis and online.
I also organise small, targeted and Forum discussion groups. Informal yet carefully managed sessions like this are an ideal way to encourage full participation and lots of honesty!
On a business to business level, I’d be happy to formulate campaigns to measure your organisation’s effectiveness, for example with sports or leisure centres.
Using a mix of qualitative and quantitative research, One:Team is skilled in uncovering what’s currently relevant to your target market and what is likely to stay so in the future. All responses are structured, analysed and measured.
I’ll present my findings to you and can make strategy recommendations when we review the results. My consultancy services can then help you make the changes you need.
Do you truly know your key clients? If you’re not sure or making a best guess, you could be missing out.
You need valuable support, information and the key to unlocking your future potential.
Contact me today to find out more.